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Introduction

Nexans Morocco, a key player in the electrical industry and a subsidiary of the global Nexans Group, has been at the forefront of energy solutions in the Maghreb and African markets. Specializing in power transmission and distribution, the company provides cutting-edge solutions, including power transformers and monitoring systems, ensuring reliable and efficient energy infrastructure. By embracing innovation, Nexans continues to strengthen its industry leadership and enhance its engagement with customers worldwide.

Challenge:

Breaking the Boundaries of Physical Demonstration

  • Inability to Present Core Products Live
    The company’s most valuable assets — like full-scale power transformers and monitoring systems — are simply too large and complex to be transported, making live demonstrations impossible at trade shows or sales meetings.
  • Passive, One-Directional Communication
    Brochures, videos, and static 3D renders provide limited engagement. They tell a story about the product but never let the customer experience it — missing the emotional and technical impact of real interaction.
  • Lost Sales Opportunities
    Without an immersive way to showcase scale, function, and innovation, company risked losing high-potential leads who couldn’t fully grasp the value of its solutions during short face-to-face encounters.
  • Inconsistent Global Customer Experience
    Product understanding varied widely depending on the region, language, or sales team. There was no unified, scalable way to deliver a consistent, high-quality product experience worldwide.
  • Competitive Disadvantage in a Digital-First Era
    As industry peers began experimenting with digital tools, relying on static presentations alone posed the risk of appearing outdated — weakening company’s position as an innovation leader.

Nexans needs a solution that enables immersive, interactive product demonstrations of its large-scale electrical systems—such as transformers and monitoring units—without requiring physical transport, while maintaining technical accuracy, engaging storytelling, and scalability across global events.

Expanding Product DemonstrationExpanding Product Demonstration

Solution:

Immersive VR Product Experience Without Physical Limits

  • Fully Interactive Virtual Substation
    The team developed a life-sized, explorable substation in virtual reality, allowing users to walk around, inspect key components, and interact with advanced systems such as transformers and monitoring devices — without needing any physical setup.
  • Real-Time Engagement Through Meta Quest Headsets
    Using untethered VR devices, customers can freely explore the substation, access layered visualizations, and activate intuitive UI elements to dive deeper into the technology — creating an emotional and tactile connection with the product.
  • Multilingual, Guided Product Tours
    Integrated voiceovers in English, French, and Moroccan Arabic ensure accessibility for diverse audiences, while structured explanations enhance technical understanding regardless of the user's background.
  • Built with Unreal Engine for Maximum Realism
    Leveraging the visual and interactive power of Unreal Engine 5, the experience replicates real-world environments and equipment with high fidelity — ensuring both visual wow-factor and technical accuracy.
  • Portable, Scalable and Event-Ready
    With no logistics required beyond a headset, the VR demo can be deployed anywhere — from global trade shows to private client meetings — delivering a consistent, memorable, and high-impact experience at scale.
  • Positioning the Company as a Digital Pioneer
    By embracing immersive technologies, the business reinforces its innovation-first image and sets a new standard for engagement in the electrical and energy industries.

Impact & Results:

Business Outcomes from XR Innovations

This VR initiative has unlocked a range of strategic benefits for Nexans Morocco:

  • Stronger brand authority  - Positions Nexans as an industry innovator.
  • Deeper customer engagement  - 3x more interaction time compared to traditional demos.
  • Higher knowledge retention  - Up to 4x better recall of technical details vs static formats.
  • Lead generation acceleration  - +65% increase in qualified leads at trade events.
  • Scalable & cost-efficient  - Over 70% reduction in logistics costs.

A strategic leap that positions Nexans Morocco at the forefront of industrial digital engagement, redefining how complex power energy solutions are showcased and understood.